Pod szyldem Villaro kryją się salony eleganckiej oraz casualowej odzieży męskiej (w niektórych dużych salonach jest również odzież damska). Panowie mogą się tu ubrać od stóp do głów. W sklepach znajdą garnitury, koszule, spodnie, płaszcze, skarpety, bieliznę, obuwie, akcesoria, jak paski czy parasole.
– Część naszej oferty produkujemy sami, wykonanie niektórych produktów, jak np. buty czy akcesoria, zlecamy firmom zewnętrznym – wyjaśnia Maciej Pabisiak, członek zarządu spółki MMER, która jest właścicielem marki Villaro.
Mniejsze rynki
Villaro ma obecnie 22 salony własne, a w listopadzie otwiera pierwszy franczyzowy, w Łukowie.
– Dzięki franczyzie rozwój naszej sieci może nabrać jeszcze szybszego tempa – mówi Maciej Pabisiak.
Marka nastawia się na rozbudowę sieci w mniejszych i średnich miastach, do 100 tys. mieszkańców.
– W dużych miastach jest większa konkurencja, a ruch jest skoncentrowany w dużych centrach handlowych. W takich lokalizacjach inwestycja jest zdecydowanie wyższa, a niekoniecznie przekłada się to na obroty. Uważam, że lepiej przeznaczyć większą część budżetu na marketing, niż na otwarcie w drogiej lokalizacji – wyjaśnia Maciej Pabisiak. – Natomiast na mniejszych rynkach bywa, że jesteśmy jedynym sklepem z tego typu ofertą, albo największym. A to ma wpływ na poziom obrotów.
Salony otwierają się zarówno w lokalizacjach przyulicznych, jak i w parkach czy centrach handlowych, pasażach handlowych. Preferowana powierzchnia sklepu to 120-200 m2 (w centrach handlowych może być mniejsza). Ważne, aby można było wyeksponować szeroki asortyment, dostępny w salonach.
Wsparcie od franczyzodawcy
Dobrze, jeśli kandydaci na franczyzobiorców Villaro mają doświadczenie w branży odzieżowej lub w handlu. Ważna jest też przedsiębiorczość. Jeśli chodzi o koszty przygotowania i aranżacji lokalu to franczyzodawca przewiduje, że są to wydatki rzędu 1 tys. zł za 1 m2. Towar licencjobiorcy otrzymują w depozyt. Muszą wpłacić kaucje w wysokości 20 proc. jego wartości.
Nie ma opłaty za przystąpienie do sieci. Franczyzobiorcy zarabiają na prowizji od obrotu.
– Średnie roczne obroty sklepu to 1,5-2 mln zł – informuje Maciej Pabisiak. – Szacujemy, że oczekiwanie na zwrot z inwestycji potrwa 1,5-2 lata.
Franczyzodawca pomaga w wyborze lokalizacji i negocjacji warunków umowy najmu. Zapewnia projekt sklepu (m.in. ze specjalnie zaaranżowaną strefą przymierzalni), opiekę kierownika regionalnego, wspiera w rekrutacji i szkoleniach pracowników.
– Nasi sprzedawcy są profesjonalnymi doradcami wizerunkowymi, znającymi trendy modowe i umiejącymi odpowiednio dobrać produkty do potrzeb i sylwetek klientów – podkreśla Maciej Pabisiak.
Centrala partycypuje również w 50 proc. w kosztach marketingu (m.in. media tradycyjne, social media, reklama zewnętrzna).
WIZYTÓWKA VILLARO
Sieć sklepów z odzieżą męską.
- 22 sklepy własne
- inwestycja 1 tys. zł za 1 m2 powierzchni sklepu
- miasta do 100 tys. mieszkańców
Absolwentka Uniwersytetu Jagiellońskiego. Z dziennikarstwem związana jest od 2000 roku. Przez wiele lat pracowała w gazetach codziennych, zajmując się m.in. problematyką prawną i samorzadową. Jej publikacje można też znaleźć m.in. w Angorze i prasie turystycznej. Teraz – na portalu Franchising.pl i w miesięczniku "Franchising" – przybliża czytelnikom rynek franczyzy oraz próbuje inspirować młodych przedsiębiorców, szukających pomysłu na własną firmę.
Prywatnie mama Emilki i żona Piotra. Jej pasje to podróże, dobre kryminały i literatura faktu.
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[img_height] => 1200 [itemserver_id] => 53202 ) [4] => Array ( [pid] => 214297 [country_item] => pl [description] => [path] => 61c/774/17.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 53203 ) [5] => Array ( [pid] => 214298 [country_item] => pl [description] => [path] => 5b8/6cf/18.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 53204 ) [6] => Array ( [pid] => 214299 [country_item] => pl [description] => [path] => 239/4f7/19.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 53205 ) ) ) ) [10] => Array ( [name] => Reporter Young [id] => 430 [type] => 2 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 14 [link] => /franczyza/430/reporter-young/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 217638 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[path] => 1eb/0f7/9.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 900 [itemserver_id] => 41793 ) [9] => Array ( [pid] => 173276 [country_item] => pl [description] => [path] => eba/f12/10.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 41792 ) ) ) ) [11] => Array ( [name] => Top Secret [id] => 723 [type] => 2 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 10 [link] => /franczyza/723/top-secret/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 191251 [country_item] => pl [description] => [path] => 7ac/ef6/topsecret_logo.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 161 [itemserver_id] => 47656 ) ) [article] => Array ( [0] => Array ( [pid] => 191269 [country_item] => pl [description] => [path] => 46b/5a8/1-1.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47674 ) [1] => Array ( [pid] => 191264 [country_item] => pl [description] => [path] => 7d0/46e/img_20161019_183127.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47669 ) [2] => Array ( [pid] => 191256 [country_item] => pl [description] => [path] => e17/f1f/img_7024.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 900 [img_height] => 600 [itemserver_id] => 47661 ) [3] => Array ( [pid] => 191258 [country_item] => pl [description] => [path] => 03a/28e/img_20161019_160242.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 576 [img_height] => 768 [itemserver_id] => 47663 ) [4] => Array ( [pid] => 191257 [country_item] => pl [description] => [path] => c02/04c/img_20161019_160139.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1024 [img_height] => 768 [itemserver_id] => 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=> e8f/037/img_20161019_183052.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47667 ) [10] => Array ( [pid] => 191266 [country_item] => pl [description] => [path] => 9b0/576/img_20161019_183155.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47671 ) [11] => Array ( [pid] => 191265 [country_item] => pl [description] => [path] => fed/22c/img_20161019_183140.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47670 ) [12] => Array ( [pid] => 191268 [country_item] => pl [description] => [path] => 392/f57/img_20161019_183330.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47673 ) [13] => Array ( [pid] => 191267 [country_item] => pl [description] => [path] => 5f0/ed5/img_20161019_183234.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47672 ) [14] => Array ( [pid] => 191260 [country_item] => pl [description] => [path] => 000/00a/img_20161019_182919.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47665 ) [15] => Array ( [pid] => 191255 [country_item] => pl [description] => [path] => 251/e42/image002.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 758 [img_height] => 562 [itemserver_id] => 47660 ) [16] => Array ( [pid] => 191254 [country_item] => pl [description] => [path] => 928/543/image001.png [class] => image-png [mime] => image/png [title] => [img_width] => 1600 [img_height] => 1068 [itemserver_id] => 47659 ) ) ) ) ) )Otwieramy salon z modą męską
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04.11.2022
Villaro właśnie otwiera pierwszy salon franczyzowy. Marka, która ma już ponad 20 sklepów własnych, chce się dzielić licencją na biznes z kolejnymi franczyzobiorcami.
Young Engineers fit for a Prince
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Pod szyldem Villaro kryją się salony eleganckiej oraz casualowej odzieży męskiej (w niektórych dużych salonach jest również odzież damska). Panowie mogą się tu ubrać od stóp do głów. W sklepach znajdą garnitury, koszule, spodnie, płaszcze, skarpety, bieliznę, obuwie, akcesoria, jak paski czy parasole.
– Część naszej oferty produkujemy sami, wykonanie niektórych produktów, jak np. buty czy akcesoria, zlecamy firmom zewnętrznym – wyjaśnia Maciej Pabisiak, członek zarządu spółki MMER, która jest właścicielem marki Villaro.
Mniejsze rynki
Villaro ma obecnie 22 salony własne, a w listopadzie otwiera pierwszy franczyzowy, w Łukowie.
– Dzięki franczyzie rozwój naszej sieci może nabrać jeszcze szybszego tempa – mówi Maciej Pabisiak.
Marka nastawia się na rozbudowę sieci w mniejszych i średnich miastach, do 100 tys. mieszkańców.
– W dużych miastach jest większa konkurencja, a ruch jest skoncentrowany w dużych centrach handlowych. W takich lokalizacjach inwestycja jest zdecydowanie wyższa, a niekoniecznie przekłada się to na obroty. Uważam, że lepiej przeznaczyć większą część budżetu na marketing, niż na otwarcie w drogiej lokalizacji – wyjaśnia Maciej Pabisiak. – Natomiast na mniejszych rynkach bywa, że jesteśmy jedynym sklepem z tego typu ofertą, albo największym. A to ma wpływ na poziom obrotów.
Salony otwierają się zarówno w lokalizacjach przyulicznych, jak i w parkach czy centrach handlowych, pasażach handlowych. Preferowana powierzchnia sklepu to 120-200 m2 (w centrach handlowych może być mniejsza). Ważne, aby można było wyeksponować szeroki asortyment, dostępny w salonach.
Wsparcie od franczyzodawcy
Dobrze, jeśli kandydaci na franczyzobiorców Villaro mają doświadczenie w branży odzieżowej lub w handlu. Ważna jest też przedsiębiorczość. Jeśli chodzi o koszty przygotowania i aranżacji lokalu to franczyzodawca przewiduje, że są to wydatki rzędu 1 tys. zł za 1 m2. Towar licencjobiorcy otrzymują w depozyt. Muszą wpłacić kaucje w wysokości 20 proc. jego wartości.
Nie ma opłaty za przystąpienie do sieci. Franczyzobiorcy zarabiają na prowizji od obrotu.
– Średnie roczne obroty sklepu to 1,5-2 mln zł – informuje Maciej Pabisiak. – Szacujemy, że oczekiwanie na zwrot z inwestycji potrwa 1,5-2 lata.
Franczyzodawca pomaga w wyborze lokalizacji i negocjacji warunków umowy najmu. Zapewnia projekt sklepu (m.in. ze specjalnie zaaranżowaną strefą przymierzalni), opiekę kierownika regionalnego, wspiera w rekrutacji i szkoleniach pracowników.
– Nasi sprzedawcy są profesjonalnymi doradcami wizerunkowymi, znającymi trendy modowe i umiejącymi odpowiednio dobrać produkty do potrzeb i sylwetek klientów – podkreśla Maciej Pabisiak.
Centrala partycypuje również w 50 proc. w kosztach marketingu (m.in. media tradycyjne, social media, reklama zewnętrzna).
WIZYTÓWKA VILLARO
Sieć sklepów z odzieżą męską.
- 22 sklepy własne
- inwestycja 1 tys. zł za 1 m2 powierzchni sklepu
- miasta do 100 tys. mieszkańców
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